HVAC mailer Cincinnati
A direct mail spot built for Cincinnati HVAC contractors
One HVAC business per card per zip. Hit 10,000 homes in Mason, West Chester, Loveland, or any Cincinnati suburb for less than the cost of a single Facebook lead. No Yelp lead-buying. No shared inboxes. Real homes, your phone number.
Made for neighbors, by neighbors.
One $600 slot. Reach 10,000 homeowners.
Industry response rates and your average ticket, projected. No guesses — these are the same benchmarks USPS publishes for EDDM.
Common questions
Cincinnati business owners ask
What kind of response rate should I expect?
Industry data on shared-mailer EDDM puts response rates at 0.5–2% for home services. On 10,000 homes that is 50–200 phone calls. HVAC close rates are typically 15–25%, so figure 8–50 booked jobs per drop. At a $350 average ticket on tune-ups (and much higher on installs), the math is usually positive after one job. The ROI calculator above runs the numbers for your specific average ticket.
When should an HVAC company actually mail?
Two windows: late February through April (spring AC tune-up season — homeowners are about to need cooling and remember they did not service it last year) and September through October (fall furnace check — same logic, plus rebate seasons in Ohio). Booking a 6-month commit covering both windows is the highest-leverage play.
I already buy Yelp leads / Google Local Service ads. Why would I add this?
Yelp and LSAs charge per-lead — you pay every time a homeowner clicks. Direct mail is one-time spend that sits in 10,000 mailboxes simultaneously. The card on the fridge generates calls weeks and months after the drop. It is a different funnel — top-of-mind awareness when their AC dies in July, not paid placement when they are already searching. They stack well.
Can I run a "tune-up special" offer with a coupon code?
Yes. We support six offer types: percent off, BOGO, free-with-purchase, dollar off, limited-time, and CTA-only. The coupon code is part of the ad design so customers can mention it on the call or scan the QR.
How much does an HVAC slot cost?
Medium slot (3"×4") runs $600–$750/month. Large/Double (the prime placement) runs $1,200–$1,500/month. Featured cover (the hero spot on both sides of the card) runs $2,200/month. Discounts apply at 3, 6, and 12 month commits. Annual prepay earns an additional 5% off.
Ready to be on the next card?
One business per industry per ZIP. First reserved, first locked. Every slot is a one-time purchase — no auto-renew, no surprise re-bills.